Independence from state control, business interests, market forces, or any other vested interest or outside pressure is a hallmark of dispassionate, critical, and reliable journalism. It bolsters legitimacy and credibility in the eyes of the public.
- Make your own editorial judgments based only on careful consideration of all the facts.
- Do not allow yourself to be influenced by political, sectional, or commercial interests.
- Declare and manage any conflicts of interest, including gifts, funding, advertising relationships, and free or discounted travel or services.