Journalists must always remember that they are dealing with human lives. The potential for public good must sufficiently outweigh the potential for harm that may come from the activity of journalism.
- Be mindful that your work may contain content that causes harm. Carefully consider how you proceed to ensure that undue harm is not caused.
- Avoid the gratuitous use of offensive, confronting, or harm-inducing sounds, imagery, or words.
- Respect people’s reasonable rights to privacy unless they are outweighed by the need to report on a matter of public importance.
- Show sensitivity when dealing with children, victims of crime, or people who are especially vulnerable due, for example, to trauma, injury, illness, or other factors.